Meet your Pit Crew
Our instructors are lean, focused and driven. They are experts at zeroing in on your online business development challenges and providing metric based solutions. They understand the transition businesses go through when expanding or re-assessing future goals. They are your expert pit crew.
Martin Wong
With a decade of industry experience in Internet marketing, Search Engine Optimization, Internet copywriting, and Project Management, Martin knows exactly how to drive traffic to a website and how to get new visitors to take action once they are there. Martin’s expertise in Internet marketing is a result of managing his own successful Internet marketing firm for seven years before joining SmarttNet as a partner to bring his valuable insights and apply them to the SmarttNet development environment. He frequently speaks at local business meetings on Internet marketing and content development. He has also been featured in numerous publications, including as a cover story of the December 2009 issue of MakeItBusiness, the leading publication for small businesses in Vancouver.
Martin holds a bachelor’s degree in English and Theatre from the University of British Columbia. Martin is certified in Google Analytics and has been published regularly on the subject.
Patricia Tu
A devout advocate of clear and effective communication, Patricia is a content strategist at Marketing Smartt with a holistic approach to marketing. Patricia guides clients through web-projects to ensure there is a sustainable plan in place to create and maintain content that supports business goals and is of value, interest and relevance to users.
Her work as a content strategist is rooted in brand-based marketing with an emphasis on ensuring that consistent and compelling messaging is carried through in an integrated way, connecting traditional marketing to online efforts. She has worked in the architectural, engineering and construction industry, gaining insight as B2B marketer for professional services. Having worked as a branding and marketing consultant in the past, she has served a range of clients from the publishing and broadcast to creative production industries.
A versatile writer, strategist and marketer, her recent focus has been educating and supporting clients and their brands by guiding their social media community building efforts through sound content strategy.
Patricia holds a bachelor’s degree in Communication and English from Simon Fraser University.
Roy Osing
Roy Osing is former TELUS Senior Executive and Chief Marketing Officer with over 30 years of singular achievement. Osing knows what it takes for businesses to survive in today’s chaotic times and achieve extraordinary levels of performance. As current president and CEO of the consulting firm
Brilliance for Business, Osing brings a wealth of experience and knowledge to the complex challenges businesses face in the contemporary global economy.
Roy is the Author of the groundbreaking new book
“BE DiFFERENT or be dead: Your Business Survival Guide” now in its Second Edition. His book teaches practical and proven ways for organizations to distinguish themselves from the competitive herd and thrive and survive the unforgiving challenges of a chaotic and highly unpredictable marketplace.
Roy is also a recognized Speaker, Personal Coach, Educator and Advisor to both profit and not-for-profit organizations.
He is actively presenting his work through Workshop Events, Keynote Addresses and Media Support. In addition, Roy regularly publishes Blog Articles on his BE DiFFERENT Practices to help organizations better understand and implement his ideas. Check out bedifferentorbedead.com for more.
In this session, Roy will discuss the practical and proven BE DiFFERENT practices and how they can be used to strengthen your brand and deliver your critical message. He will show you how THE ONLY statement is the birth of differentiation from your competitors and how to use THE ONLY statement to EVOLVE into a distinctive brand. You will learn how to DISTINGUISH your organization in creating customer value, DOMINATE the competition and establish WINNING performance.
Alexey Lyakh
Alexey is an SEO Specialist at Marketing Smartt, having served a range of local businesses by helping them increase site traffic and conversion through SEO and social media marketing. Deploying experience and an intimate understanding of the role of search on the web, Alexey uses a range of tools and software to research, measure and master the use of keywords and linking strategies for businesses.
Alexey’s educational background includes Simon Fraser University and an eCommerce specialization from the British Columbia Institute of Technology.
